The heart behind Pine and Purpose is a company inspired by her passion for creating minimalistic and organized spaces. With a background in skincare and the medical industries, Samantha has always been driven to help others. As a Licensed Esthetician, she brings a compassionate, nurturing & detail-oriented approach to her work as an organizer.

Through her work, Samantha fosters a space where people can find balance, grow stronger, and thrive in both their personal and professional lives by addressing the root of the need and nurturing the process to provide long-term, sustainable organizing systems.

Samantha lives in South Lake Tahoe, and the only thing she loves more than organizing is her two sons. She cherishes spending quality time together as a family, making the most of every opportunity to enjoy life while they’re still young.